Archive for November, 2012

Graphic Design

Tuesday, November 27th, 2012

What is graphic design? Graphic design is the practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website. Whether to inform, influence or entertain graphic design is an ally that today’s businesses simply can’t do without.

The four main aspects of graphic design are: communication, technology, business, and visual sensibility. Organization and structuring of ideas and information is its prime purpose. Considered a creative field Graphic Design requires more than technique and processes to obtain excellence in results.

Why businesses use graphic design?

Creating sales by showcasing a companies products and services is one reason many businesses use graphic design. Let’s be honest, in today’s diverse world if your business does not stand out from the competition you might as well close shop. This is why graphic design is of ultra importance. Just having a good product will not appeal to many customers in this ever-changing business structure. People want an experience and if you have a bland and boring approach most will go with the business that offers all of the bells and whistles that attract many of today’s consumers. A well thought out and executed graphic design can turn a small local company into a globally recognized conglomerate. Brand recognition is one of the most important aspects in a long-term success of any business; think of the Apple sign, or the Cadillac sign when a consumer sets eyes on one of those symbols they know exactly what company is being represented and this is what one should strive for when creating a graphic design for a business.

What are graphic design’s benefits?

  •  Increase of sales due to improved image.
  •  Physical differences from competitors.
  •  Increased customer retention.
  •  Less employee turnaround due to business perceived stability.
  •  Strong customer recall of a business and brand.
  •  Faster time to market for products and services.

How can a small business or corporation benefit from graphic design services?

Graphic design has become as much a stable in the advertising world as marketing and the benefits are undeniable. From professional visual branding, to advertising, to video design, to product packaging, to web assets, a coherent image among media tells customers that the business will take care of them as much as the business takes care of itself. Using an expert who advises on marketing communication materials,  small businesses or corporations are better able to sell, inform, engage and improve its image in the eyes of the customers therefore leading to improved sales.

Promotional Plan

Monday, November 19th, 2012

A promotion plan outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives. A promotional plan however is not a complete marketing plan it is simply a single component of the marketing plan. Nevertheless, without a promotional plan all the efforts put into making a good marketing plan could be a waste of time. A good plan covers all forms of communication between existing or potential clients and the seller. The four major components of a promotional plan include advertising, public relations, personal selling and sales promotion.

Benefits of having a promotional plan

A promotional plan helps you concentrate on your target market and discover any gaps available in the market to create new opportunities. The plan also helps you to gauge your progress by highlighting strategies that are successful and those that should not be entertained.

An effective promotional plan will incorporate the issue of sourcing for fresh leads and developing additional networking opportunities as well. In Layman’s terms your plan defines your customers, your business and future objectives.

The only way to earn trust and confidence of potential investors is by presenting a plan that knocks them off their feet. Having this in place will establish to them that you understand your market well and you have proper strategies in place to enable your business to achieve, its ultimate objectives.

A good promotional plan will also help you save money by reducing unnecessary expenses while presenting new business opportunities in the future. It will also benefit your business by ensuring you are involved in activities that fit your budget.

Importance of a promotional plan to a small business or corporation

If a plan is carried out properly it will propel a business to become highly proactive in the market. And yes small enterprise or corporations can react to the competition and changes in the market proactively. Preparing for market changes in advance can only benefit a business.

Developing a strong promotional plan is key to overcoming your shortcomings and generating more income for your business. Generally, a good promotional plan will demonstrate that your small business or corporation is in control. When your business is in control, the possibilities for success are endless and the achievements are greater

Marketing Consultation

Monday, November 12th, 2012

Any successful entrepreneur knows their business would be nothing without being able to let potential customers know they are open for business. Implementing a successful marketing strategy to reach out to potential and current clients is the strongest way to get the word out. Marketing consultation is a service that is only offered by experts who have in-depth knowledge and skills of how to plan and launch marketing strategies.

Commissioned Entertainment offers a marketing consultation service that is designed to help both small and global business increase sales and services through the use of various marketing channels and strategies.We provide clients with time proven creative strategies that will help reduce the overall marketing costs while increasing profits on a steady basis.

At Commissioned our professional marketing consultants launch intense market research that entails studying the various consumer and market trends before giving their final judgment. This helps in ensuring that the marketing ideas proposed are accurate, updated and effective in helping our clients hit their objectives within the stipulated time frame. In addition, our team works hand and hand with the public relation and advertising department. This enables us to fully comprehend the products or services being marketed as well as the already implemented marketing strategies.

We also provide professional advice and unified ideas that are specifically created to help clients make informed decisions. The projected costs to be incurred through out the entire marketing process is also put into consideration helping businesses to budget better. Time is one of the most limited resources in the corporate world. Commissioned understands this concept very well as evident by our working protocol that helps guarantee we deliver the results within the stipulated time frame.

For any business to enjoy the full benefits of a particular marketing strategy, the marketer has to view the business in the context of the customers. This will help in understanding the specific needs and preferences each client possess. Analytical, creativity and good communications skills are vital in securing the success of any businesses marketing channel.