Archive for February, 2013

Ad Buying

Monday, February 25th, 2013

Thanks to our wide-ranging experienced operation with publishers globally, we are exceptionally placed to provide a first class eminence ad buying deal on behalf of our clients. At Commissioned Entertainment, we pride ourselves in saving our clientʼs money and time while advancing their ad campaign presentation.

The services we provide during ad buying are as follows:

1) Tactical Advertisement design: We support our clientʼs station or channel of choice and offer free tactical guidance on the numerous media platforms one can opt for. We can then identify the channels that have a high viewing capacity and reach the clients specific target audiences. At Commissioned entertainment we will deliver a hinged, poised and a better campaign strategy, which we will convey effectively.

2) Full-cycle campaign administration: We will act as your agent when buying. Yes we represent the client for all channels and media they opt for. We will take part in the negotiations to ensure the client lands the best media ad deals available. Using our services significantly reduces the administrative load our clients face. The burden on the client will cease because we and we alone will be the single contact for all advertisement campaign undertakings. We deal with clientʼs advertisement campaign logistics, accomplish the ad timetable, run the different ad technical necessities and where necessary deal with advertisement deal calls that will come through at times.

3) Free service: All this work comes at no cost. We get our commission from the advertisement package that we compose with the suppliers who offer us agency discounts. This is a typical practice in this sector of ad buying. First timers in advertising are at the peril of making hefty payments for publicity that is spontaneous and which they cannot measure or control.

Small companies now have something to rejoice about. The media landscape in the recent past has made it possible for new advertisers to start advertising in a judicious manner. This will be achieved through buying print while doing their first ad. Print ads especially in the client’s locality and environment newsweeklies can be very cost effective. Another clever way to get a clientʼs feet wet and gain a cutting-edge in print advertising is by buying leftover space accessible through countless dealers. Remainder space in the advertisement landscape is a last-minute super-saver. Many publications will have an additional page that can be sold at half the price or even less as the print deadline nears. One can also consider adopting a lasting deal in lieu of a fee break. Opportunities are plentiful especially in local publications. Sometimes the local publications even sweeten the deals for clients by giving them several months of free ad publications for signing an annual term deal.

At Commissioned Entertainment, your vision of landing a great advertisement deal is within reach. We have been tested and proven and have the experience it takes to get you what you want. Our staff is dedicated to ensuring the clients are satisfied. Do not search any further Commissioned entertainment will get the work done. Try us and you will keep coming back for more.

Slogans

Monday, February 18th, 2013

Setting up a business takes more than having money. In order to succeed when you get such an establishment you may have to build your corporate image which may include coming up with unique and catchy slogans that identify your company, products, and services. A slogan is a memorable repetitive statement or set of statements that define the purpose of your company. Definitely in this age of innovation and high competition you would want your company to stand out among the rest. At commissionedent.com we help you to reach your target audience in your own unique way.

Slogans form part of the business that you can engage us for. In fact a slogan helps the public to distinguish your company from your competitors. With this very short statement the public becomes aware in not so many words about what your company or organization is capable of delivering. Therefore, coming up with a suitable slogan involves creativity and expertise the kind that is available at commissionedent.com. Organizations and products can be labeled with slogans as part of your public relations and marketing strategy. However, it is necessary that such a process is authentic, and can be integrated. Besides there should be a way in which such a process can be measured which then requires the services of professionals like commissionedent.com.

In setting up these slogans you are assured of presenting your purpose statement to your clients in a unique and reliable voice. Definitely there are a number of features that will ensure that your slogan stands out among the rest. It may be important to note also that such a slogan must be short and precise and hence enable the client to remember and recite it easily. Other considerations to successful slogan design include the following:

The slogan can have a rhyme as well as a ring. This feature will make it pleasing to hear and easy to remember. Sometimes this can be put into a song to enhance this effect. Within that single statement must be the company’s commitment which should be carefully worded to help the client to understand what your company does. Apart from the rhyme and ring, your slogan must also be as short as possible in which case it can be remembered even with first time audience or viewers. It is also very important to highlight a key benefit within your slogan apart from the commitment. This must also be done honestly without any exaggerations.

Generally, slogans play a very important role in the successful marketing of your business. They are considered as a very effective tool in advertising campaigns and the development of your corporate image. These must be designed with a professional touch to achieve the desired results. At commissionendent.com you get the most appropriate expert advice and service like slogans design as well as many other tools to help your establish an authentic voice among your targeted audience. In essence this company will help you build your public relations and marketing impact in the most reliable way by giving you an authentic voice.

Press Kits

Monday, February 11th, 2013

You might think that press kits are unnecessary for your small business. Odds are you have a different client base than most large high profiled companies. Press kits however are not just for high profiled and large companies. Whatever industry or size of your business, you need a press kit. It does not matter if you are a broker, a startup entrepreneur, or a franchiser, you need this kit to market, promote, and advertise your goods and services. There are companies that usually adopt aggressive promotional campaigns, but when it comes to addressing the media’s request for a press kit, they are at a loss.

What is a press kit? A press kit is a prepackaged set of advertising, promotional, and marketing materials distributed by the organization or company to media members for promotional use. This kit is sometimes called a media kit, which contains an information packet about your product or business. Since, most of this marketing and advertising is media and press related they termed it a media kit. This kit is like the resume for your company. It is a collection of your companyʼs articles and information that is put together to address questions from investors, potential clients, media, and others. It can be used for product launchings, acquisitions and mergers, news conferences, industry trade shows and other large events. The press kits goal is the same as any promotional tool
that a company has. It should make a lasting impression, grab your reader’s attention, and create interest so they will contact you for more information.

What is in this press kit? Press kits usually allow businesses of any sizes the chance to attract new customers by offering your company’s visual overviews. Therefore, the items that can go into this kit always depend on your audience, situation, and its usage. Keep in mind there is a big difference between kits for potential investors and potential clients. Although, they should be comprehensive, every promotional item or marketing collateral you produced should not be included. The basic information your press kit should have is as follows:

1) A one-page information sheet: this usually acts as your easy and quick reference point for anyone interested in finding out more about your company. You should include your company profile and name, the established year, primary business, key employees, earning potential, and list of all of your key clients.

2) Images and logos: inserting several strategically placed images will usually pay dividends. It will break up the text amount making your press kits easier on the eye. It lets your client also see, who they are dealing with.

3) Company history: having this as part of your press kits adds an authority, so your potential clients can see that you have a reputable background. It also provides the sound bites for any media stories.

There, you have it. It is indispensable to have a press kit for businesses of any size. Just follow the things mentioned above and nothing should go wrong. As a result, press kits are an excellent way to increase new clients because of the instant visibility they give you.