Archive for the ‘Blogs’ Category

Graphic Design

Tuesday, November 27th, 2012

What is graphic design? Graphic design is the practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website. Whether to inform, influence or entertain graphic design is an ally that today’s businesses simply can’t do without.

The four main aspects of graphic design are: communication, technology, business, and visual sensibility. Organization and structuring of ideas and information is its prime purpose. Considered a creative field Graphic Design requires more than technique and processes to obtain excellence in results.

Why businesses use graphic design?

Creating sales by showcasing a companies products and services is one reason many businesses use graphic design. Let’s be honest, in today’s diverse world if your business does not stand out from the competition you might as well close shop. This is why graphic design is of ultra importance. Just having a good product will not appeal to many customers in this ever-changing business structure. People want an experience and if you have a bland and boring approach most will go with the business that offers all of the bells and whistles that attract many of today’s consumers. A well thought out and executed graphic design can turn a small local company into a globally recognized conglomerate. Brand recognition is one of the most important aspects in a long-term success of any business; think of the Apple sign, or the Cadillac sign when a consumer sets eyes on one of those symbols they know exactly what company is being represented and this is what one should strive for when creating a graphic design for a business.

What are graphic design’s benefits?

  •  Increase of sales due to improved image.
  •  Physical differences from competitors.
  •  Increased customer retention.
  •  Less employee turnaround due to business perceived stability.
  •  Strong customer recall of a business and brand.
  •  Faster time to market for products and services.

How can a small business or corporation benefit from graphic design services?

Graphic design has become as much a stable in the advertising world as marketing and the benefits are undeniable. From professional visual branding, to advertising, to video design, to product packaging, to web assets, a coherent image among media tells customers that the business will take care of them as much as the business takes care of itself. Using an expert who advises on marketing communication materials,  small businesses or corporations are better able to sell, inform, engage and improve its image in the eyes of the customers therefore leading to improved sales.

Promotional Plan

Monday, November 19th, 2012

A promotion plan outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives. A promotional plan however is not a complete marketing plan it is simply a single component of the marketing plan. Nevertheless, without a promotional plan all the efforts put into making a good marketing plan could be a waste of time. A good plan covers all forms of communication between existing or potential clients and the seller. The four major components of a promotional plan include advertising, public relations, personal selling and sales promotion.

Benefits of having a promotional plan

A promotional plan helps you concentrate on your target market and discover any gaps available in the market to create new opportunities. The plan also helps you to gauge your progress by highlighting strategies that are successful and those that should not be entertained.

An effective promotional plan will incorporate the issue of sourcing for fresh leads and developing additional networking opportunities as well. In Layman’s terms your plan defines your customers, your business and future objectives.

The only way to earn trust and confidence of potential investors is by presenting a plan that knocks them off their feet. Having this in place will establish to them that you understand your market well and you have proper strategies in place to enable your business to achieve, its ultimate objectives.

A good promotional plan will also help you save money by reducing unnecessary expenses while presenting new business opportunities in the future. It will also benefit your business by ensuring you are involved in activities that fit your budget.

Importance of a promotional plan to a small business or corporation

If a plan is carried out properly it will propel a business to become highly proactive in the market. And yes small enterprise or corporations can react to the competition and changes in the market proactively. Preparing for market changes in advance can only benefit a business.

Developing a strong promotional plan is key to overcoming your shortcomings and generating more income for your business. Generally, a good promotional plan will demonstrate that your small business or corporation is in control. When your business is in control, the possibilities for success are endless and the achievements are greater

Marketing Consultation

Monday, November 12th, 2012

Any successful entrepreneur knows their business would be nothing without being able to let potential customers know they are open for business. Implementing a successful marketing strategy to reach out to potential and current clients is the strongest way to get the word out. Marketing consultation is a service that is only offered by experts who have in-depth knowledge and skills of how to plan and launch marketing strategies.

Commissioned Entertainment offers a marketing consultation service that is designed to help both small and global business increase sales and services through the use of various marketing channels and strategies.We provide clients with time proven creative strategies that will help reduce the overall marketing costs while increasing profits on a steady basis.

At Commissioned our professional marketing consultants launch intense market research that entails studying the various consumer and market trends before giving their final judgment. This helps in ensuring that the marketing ideas proposed are accurate, updated and effective in helping our clients hit their objectives within the stipulated time frame. In addition, our team works hand and hand with the public relation and advertising department. This enables us to fully comprehend the products or services being marketed as well as the already implemented marketing strategies.

We also provide professional advice and unified ideas that are specifically created to help clients make informed decisions. The projected costs to be incurred through out the entire marketing process is also put into consideration helping businesses to budget better. Time is one of the most limited resources in the corporate world. Commissioned understands this concept very well as evident by our working protocol that helps guarantee we deliver the results within the stipulated time frame.

For any business to enjoy the full benefits of a particular marketing strategy, the marketer has to view the business in the context of the customers. This will help in understanding the specific needs and preferences each client possess. Analytical, creativity and good communications skills are vital in securing the success of any businesses marketing channel.

Promotional Consultation

Monday, October 29th, 2012

Most people are familiar with the term consultation but more often than not they are confused when they hear the phrase ‘promotional’ consultation. Honestly, there is nothing to be confused about. Basically these types of consultations help promote specific skills or plans. To support necessities we offer several types of promotional consultation packages. Throughout the course of this article we will help you to understand what promotional consultation is and what you can expect from these consultations.

As previously stated promotional consultations focus on generating and implementing ideas regarding the promotion of a specific plan or skill. These consultations can be used to promote social values or focus on community problems. They can also be used to develop marketing plans, identify sectors to remove unemployment which can benefit your current financial condition or simply promote a positive idea for future benefit. The possibilities are endless.

Actually consultation and promotional consultation are quite similar. The one major difference is the implementation sector. Consultations can be as simple as two friends solving a mathematical problem. Promotional consultations however are used to find ways to promote existing ideas or issues. When taken to the professional level, consultations can involve matters as deep as helping people deal with psychological imbalances, helping some deal with tax problems, helping others with legal matters or even helping with race related issues. The main objective is to help people make decisions that will be in their best interest.

Professional promotional consultants offer tremendously effective ideas about how one can move forward with a decision or even identify flaws that might hinder a plan. This type of consultation system is not only applicable on an individual level but also on much larger scales. Promotional consultation is about helping individuals as well as companies make correct decisions that will benefit them and keep them moving forward in order to achieve their goals.

Radio Programming

Monday, October 22nd, 2012

Radio has long been one of the most effective ways of communication. Even with the powerful surge of the internet, radio advertisements, and announcements have never stopped providing informative and timely events that continuously affect people’s lives in one way or another. Music programming is one of the most popular forms of content in radio. People tune in daily to listen to their favorite artist and performers. Music is one form of art that never gets old. It provides relaxation, inspiration, and enjoyment to most listeners. Knowing these facts, recording companies are sure to pay close attention to radio programming.

Radio programming can be described as the broadcast programming of any radio format and contents that are specifically organized to provide commercial and public broadcasting among different radio stations. One of the services being offered today is where clients are given the opportunity for their recordings to be played on the station’s play list within a four to six week timeframe which is considered a customary rotation. Different stations specialize in different types of music programming genres. Some play hip hop, some R&B, some pop, some gospel etc.… Clients are assured that their recordings will be heard nationally, which gives them more of an opportunity to be recognized and heard by listeners. Reaching the clients target market is the ultimate goal and radio programming is one of the more convenient and friendly manners in which to
do so.

Most people in the United States listen to their radio at home or in their cars while going to work or running errands. Radio programming is a crucial part of any marketing strategy and should always be taken seriously and never forgotten. Choosing the right station is imperative when it comes to reaching the desired market. The more recordings that are listened to, the more familiar they become with the music clients prefer to advertise.

Project Planning

Monday, October 15th, 2012

Before any project can be started a comprehensive plan must be put in place. It is not enough to just jump head first into your project. Careful planning backed by skill, effort, and care are essential if you want to achieve any success. This means comprehensive planning and detailing of every step and phase as well as all the tasks required to complete a project. One of the first and most important aspects in planning any project is time management. Too many times the lack of properly delegating enough time to get certain tasks done can mean the ultimate demise for your project. Another important factor in making sure everything goes well is using the resources you have available and also using them properly.

Any successful project usually gets a good boost if the planning is started months or sometimes years in advance. This way you will be sure to have all of your I’s dotted and T’s crossed. Identifying the proper person to handle these duties is essential because this person your “project manager” will be there from the very beginning to the very end. A good project manager will know every detail of the project and actually should know it better than the person who hired him or her. The manager should be able to analyze any and every problem that may crop up and be able to responsibly create a solution so the project can move forward. A quick and concise analysis can prove whether the work is on track or if more work needs to be done.

Once the various tasks are identified, experienced workers should be brought in to complete the necessary work. The interdependencies while working on these tasks are monumental because with just one slip up from one department the entire project could be in jeopardy. If the complete breakdown structure is in place however everything should be smooth sailing and your project should proceed with no problems.

Now that your project is in progress supervisors should be in place to monitor the entire process and report to the project manager. If any problems arise they should be easy to indentify and corrective action quickly taken so that the project can continue toward a successful completion.

If the following steps are done properly everyone involved in the process will be happy and have a prideful sense of accomplishment.

Marketing Research

Wednesday, October 10th, 2012

Marketing research services are much more than just understanding the current business segment. Identifying the challenges facing that potential market is vital. The only possible way for this to be done is properly is to take a vast amount of time and do insightful research. This is something that forms the basis of the strategic business decisions that any organization must make with frequency.

The fact remains that in today’s fast paced world the importance of market research has never been as critical as it is now. With shrinking budgets, and over saturated markets coupled with expectations from board members to achieve high results; understanding of consumer behavior is not only preferable, it is essential in the survival of any organization.

The following market research services are required at all times and especially during:

  • launch of a new product
  • entering a new market segment
  • understanding consumer behavior

Using these services makes the business model much easier and helps both marketers and advertisers address consumers more effectively. Having this knowledge equips both groups with much better insights when it comes to consumer behavior, their perceptions, and their expectations. The fact is, based on the market research findings the products and services can be modified as well as realigned accordingly. This helps in identifying opportunities in building and managing products that cater to those specific demands.

Marketing research is much easier and smoother when done by someone who has a clear understanding of the dynamics of your business segment. This person should be sharp, educated, and trained plus he or she should know the finer details of your business. Simply stating, the best market research professionals can provide a wealth of knowledge and expertise in this field. If all of these aspects are seamlessly merged into an existing business the business will not only grow stronger it will also become much more knowledgeable and of course much more profitable.

Marketing Plan

Sunday, October 7th, 2012

Long gone are the days when business owners could run down to the local newspaper office and place an ad in the paper then watch their business explode before their eyes. Today that would be like throwing money out of the window because the ad you placed will not reach enough customers and it possibly might not reach the type of customers that would be receptive to your product. Every business desires new customers and this is where a proper marketing plan is needed so that you not only:

  • attract new customers
  • ensure repeat business
  • expand customer base

But also, anticipate market shifts in order to prepare accordingly.

A marketing plan is a guide businesses use to help them promote their products and services and reach out to potential customers. Every company has goals in mind but putting them in writing seems to make them feel more personified and give a true definition of the direction you want to travel. One mistake many companies make is preparing a marketing plan on its own. This one perspective can work but sometimes having an outside advisor with a different approach can drastically improve your bottom line. One reason having an outsider can help is he or she will be able to give an unbiased opinion that mentions the company’s strengths and also its weaknesses. This is very important because the competition will more than likely know and use those things to boost themselves up while trying to bring you down.

One of the biggest and most important aspects of creating a great marketing plan is having it created by someone knowledgeable in the field of business you’re in. That person should understand the vision of the business, its strategic objectives the business is facing as well as the target audience the company is trying to reach. Another thing that should be kept in mind is that an effective plan should be created with input from all departments so that the plan is well rounded and covers every possible detail so that you get the maximum benefit from the plan.